MERCURY


It was so called by the subject, the winged head of the Mercury God, in profile facing left. The drawing, of square shape, was made by Josef Axmann: and it is constituted by two concentrically placed squares, the first one containing the Mercury head, the second one delimits a frame with the label "K.K. ZEITUNGS POST STAMPEL" (read in clockwise direction from left to right); in the corners there are 4 small ornaments. It was printed obviously in Vienna in the Royal Printing House in sheets of 400 pieces divided in 4 groups of 100 each (10 rows of 10 pieces) separated by an inter-space, on machine made paper without watermark, of variable thickness. Printing is somehow "raw" and is obtained starting from an engraving in wood, quite different from the general quality of the Lombardy-Venetia stamps. They were valid up to May 31st 1864.
The Mercury was printed in typography with different colors depending on the number of newspaper copies that were supposed to be shipped. The BLUE stamp was used applied to one copy of the newspaper and was equivalent to 1.05 Soldi (3 centesimi); the YELLOW one was supposed to be applied to the wrapper of 10 copies of newspapers (and was equivalent to 10.5 Soldi or 30 centesimi) while the PINK one was supposed to be applied to the wrapper of 50 copies of newspapers (was equivalent to 52.5 Soldi or 1.50 Lire).
The Pink revenue very soon was not anymore printed (in 1852) and the remainders were used applied to single newspaper copies. Then it was the time of the Yellow Mercury (1856) because too pale, it was substituted by a RED Mercury that anyway does not result to be ever used in Lombardy-Venetia (no known samples).
Of the Blue Mercury a sub-type exists printed on machine made paper, ribbed vertically in dry after printing.
It is unknown the number of revenues printed. Do exist varieties as offsets, group's inter-spaces and marks of typographic spaces. Several official reprints were made in the 1866, 1870, 1884, 1886, 1887, 1894, 1904.


Three different sub-types of the Blue Mercury exist due to the fact that the first printing matrix got worn and was progressively substituted with other two. Here is how to identify the three types:

1st TYPE: the letter "G" of the word "ZEITUNGS" in the upper label is without the horizontal trait and it looks like a "C". The parts on ribbed paper are of this type (Fig. 1).


First type
Fig. 1:
first type

2nd TYPE: the letter "G" of the word "ZEITUNGS" in the upper label is completed. In addition between the word "POST" and the right margin we can see sometimes several color dots (Fig. 2).

Second type
Fig. 2:
second type

3rd TYPE: the letter "G" of the word "ZEITUNGS" in the upper label is correct but it does present one or two color dots in the curved part, at bottom (Fig. 3).


Third type
Fig. 3:
third type


NOTE:
I have not presented here a picture of a vertical ribbed stamp due to the difficulty to put in evidence the detail, as for the first common issue (the Mercury of the 1st type of this page is on ribbed paper... did anybody notice it ?) In addition I don't have at this moment pieces Pink, Yellow and Red (very rare and unfortunately never owned...) therefore I limit myself to give the reproduction of what is published in catalogues (Fig. 4). I will be grateful to the lucky collector who will make available to me the scans of the original parts.

Red
Fig. 4:
red Mercury
(From "Catalogo Sassone Specializzato" ed. 2001)


Catalogued color shades (as per Sassone)

Blue - 1st type:
Blue (typical color)
Sky blue
Gray blue
Dark blue
Blue (thin paper)

Blue - 2nd type:
Blue (typical color)
Cobalt

Blue - 3rd type:
Blue (typical color)
Dark blue
Pale blue
Greenish blue

Blue - 1st type - ribbed paper:
Gray blue (typical color)
Sky blue

Yellow:
Pale yellow (typical color)
Pale orange yellow (thin paper)

Pink:
Dull pink (typical color)
Pink
Salmon pink

Red:
Vermilion red (typical color)